I don’t know if any of you read in the papers but Harley-Davidson came third in the UK CoolBrands 2011 list. The results were as follows:
1st Aston Martin
2nd Apple
3rd Harley-Davidson
4th Rolex
5th Bang and Olufsen
6th Blackberry
7th Google
8th Ferrari
9th Nike
10th Youtube
“The annual CoolBrands list – now in its tenth year – was drawn up from votes by 2,000 members of the public after a panel of 36 designers, style experts and media personalities had given their ratings”
“The Centre for Brand Analysis, which compiles the figures, said the consumer vote revealed perhaps surprising insight into the shrinking gender gap between male and female interests. Harley-Davidson topped the cool list for both men and women” - quoted from http://news.sky.com/home/business/article/16079012
Not bad eh!